Exploit How IM Differs From Classic Marketing Models PDF Book
$100.00Original price was: $100.00.$59.00Current price is: $59.00.
In classic marketing techniques, referrals are limited. You can ask your customers to refer you, but unless you’re willing to pay them substantial referral fees, the odds that they will refer you are spotty. Human nature is that most people won’t do something unless there’s something in it for them. On the Internet, however, you can literally have armies of people referring you, and they might not even be your customers! All you have to do is know how to exploit the digital word of mouth.
In classic marketing, a salesperson can’t wait to hear an objection so they can overcome it and close the sale. Online, however, it’s like a catch-22: If a person echoes an objection in the middle of an Internet visit and no one hears it, does it still exist? Fortunately, we know that it does. People will always have objections to buying products; they just won’t be able to voice them to you directly. You will have to have a good idea of what those objections might be and then publish the benefits that can overcome these objections.
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